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Our Story

First Landings Founders

Hi there!

My name is Ashley and I co-founded First Landings, alongside my husband, Danny and our best friend, Ollie. We are a small, family-run business located in the heart of Southern California.


Our mission is to be a trusted partner to new moms and dads as they navigate the exhilarating journey of parenthood. To do this, we’ve joined forces with ethical suppliers committed to providing the absolute highest quality, best functioning baby products available. We design all of our products in-house and work tirelessly to ensure we exceed our customer’s expectations!

Why the name: First Landings?

My husband is an avid photographer and really wanted to launch a highly functional set of newborn photography props (which he eventually did!). After many days of brainstorming we finally settled on the name, "First Landings", as a cute play on the fact that these may be the "first" time a newborn "lands" on a pillow!

After deciding on the name, "First Landings", the next challenge was to design a cute, modern, classy logo that perfectly reflected the mission of our brand. Believe it or not, the design for our logo actually started on the back of a napkin! Danny and I were having breakfast at a local coffee shop and all of sudden an idea hit me -- a little bird gently landing on her nest. I really believed this image would capture all of the best attributes of our brand: gentleness, loyalty, boldness, to name a few. After some back and forth with our talented design team, we finally settled on the logo we have today!  

Thank You

Whether you're a first time visitor or repeat customer, thank you for being a part of our journey! If you have any questions, or just want to say "hello", send us an email at:

Thank you!